2023 is just around the corner and that means it’s time to start thinking about the marketing trends that will dominate the next year. Some of these trends are already happening, while others will take off in 2023. In this blog post, we will discuss top marketing trends that you need to be aware of.
User-generated content
User-generated content (UGC) is a big trend that continues to grow in popularity. UGC is defined as “any content—text, videos, images, reviews, etc.—that has been created and published by unpaid contributors”. And there are many benefits to using UGC in your marketing efforts, such as increasing brand awareness, boosting social engagement, and generating leads.
So how can you use UGC in your print marketing? One way is to feature UGC on your brochures or posters. For example, you could highlight a customer testimonial or feature a photo that was submitted by a customer. You could also include a QR code that links to a customer video review.
Another idea is to create a contest or campaign that encourages customers to submit their own photos or videos related to your product or service. By featuring UGC in your print marketing materials, you’ll be able to tap into the power of word-of-mouth and showcase the voices of your satisfied customers.
Cohesive customer experience
As we move into the new year, businesses are looking for ways to create a cohesive customer experience. This means ensuring that print marketing matches with digital marketing so customers instantly recognise the brand.
One way to do this is to use the same logo, colours and fonts across all platforms. This will create a consistent look and feel for customers, whether they’re interacting with your website, social media platforms or printed materials.
Another way to create a cohesive customer experience is to make sure your messaging is consistent. This means using the same key phrases and calls to action across all channels. By taking these steps, you can create a seamless experience for customers that will help build loyalty and brand recognition.
Accessible for all
As we move into the new year, it’s important to be aware of the latest trends in marketing. One of the big trends for 2023 is inclusivity, which means ensuring that your print marketing is accessible to all. This includes using high-contrast colours, large font sizes, and clear and concise language.
Additionally, it’s important to think about the different ways people might interact with your materials. For example, if you’re creating a flyer, consider using Braille or raised lettering so that people who are blind or have low vision can still enjoy your marketing materials.
By being inclusive in your approach to marketing, you’ll ensure that no-one is left out and that everyone can enjoy your materials.
Marketing in 2023
As we move into the new year, businesses should be aware of the latest marketing trends. We’ve discussed how you can use these trends in your print marketing materials, so be sure to experiment with them and see what works best for your business. Are there any other marketing trends that you think will take off in 2023? Let us know!
If you need help creating and printing marketing materials for your business, contact us.