The birds are chirping and the flowers are blooming – it’s officially springtime! And that means it’s time for a bit of spring cleaning. This is especially important when it comes to your print marketing materials. If you want to ensure your business is ready for 2023, follow these four tips for a clean and fresh print marketing campaign!
Incorporate User Generated Content (UGC)
User Generated Content is a potent tool for any company looking to boost their marketing efforts. Not only does it boost customer confidence by featuring authentic statements from real customers, but it also adds believability to your campaigns.
Including user generated content such as testimonials, reviews, and images on your print materials such as leaflets, z-cards and posters are an excellent way to take advantage of these user-driven approaches to advertising. It allows potential customers to see the experiences existing customers have had with your products or services and encourages them to purchase from you.
UGC really is one of the most cost-effective and successful ways of including a personal touch in your marketing efforts.
Use Video Marketing with Print Marketing
With the rise of digital platforms, it is becoming increasingly crucial for businesses to combine their video marketing strategy with their print marketing efforts. Companies can significantly enhance their reach and customer engagement by combining these two mediums.
A great way to achieve this is by using QR codes on printed material that link to brand videos or demonstration videos of products. These provide viewers with a visual demonstration of what your business has to offer. This will make them more likely to take action and visit your website or YouTube Channel.
By creating a bridge between traditional print materials and modern digital platforms, you can boost the success of your campaigns by almost 400%.
Reintroducing the Print Newsletter
Print newsletters are experiencing a resurgence in popularity, with 2023 offering a great opportunity for companies to reintroduce their services and special deals to their VIP customers. This method of print marketing is particularly effective for those consumers who are not actively engaged online – such as those without email or who don’t use the internet to search for products and services.
A print newsletter allows these users to stay informed of your business without relying on unfamiliar technology while also helping to foster brand loyalty through exclusive offers and services.
Integrating Email and Print Marketing
Incorporating email marketing into a print campaign is an effective way to boost customer engagement. Using QR codes on printed material, you can direct customers to your website’s subscription page, offering them discounts or incentives to encourage sign-ups.
You can also track the success of your efforts by requiring customers to enter a code when subscribing from print. This way, you can track how many subscriptions are coming from your print campaigns.
Spring Clean Your Print Marketing
Integrating print marketing with digital platforms is a great way to boost your reach and engagement. Examples include using user generated content on printed material, combining video marketing strategies with print campaigns, and reintroducing newsletters for customers who are not actively engaged online.
With these tips in mind, you’ll be able to spring clean your print marketing efforts this season! Contact us today for hands-on help with creating those marketing materials and start reaching your customers in new ways.