Black Friday is such a hectic time for retail, and with so many competing for attention, it can be tough to make your business stand out. Great printed materials can really help grab the attention of potential customers and encourage them to visit your shop or check out your website.
Whether you run a small local shop or a bigger brand, SBS Printers can help you whip up some stunning, professional materials that will make your Black Friday promotions stand out and be unforgettable.
Check out our tips for getting the best out of Black Friday with some great printed materials.
Plan ahead
If you plan ahead, your print materials will be ready before the big day, giving you more time to focus on other parts of your promotion. We provide expert printing services, fast turnaround times, and a consistent appearance for all your materials. We can help you figure out which materials are best for your promotion goals, making things easier and ensuring you get just what you need.
Consider what materials might suit your needs: eye-catching banners for visibility, flyers for local distribution, or window graphics to attract the attention of people walking by. Using a variety of materials can really help you get noticed and make your promotion stand out.
Important print materials for your Black Friday promotions
Fun posters and banners are great ways to catch people’s attention. Done well, they really stand out and can make your store feel lively for Black Friday. Choose eye-catching designs that clearly communicate your promotion right away, so customers know what’s happening.
Flyers and handouts to attract visitors are great for businesses wanting to draw in local customers. Hand them out in your store, around the neighbourhood, or at local events as Black Friday approaches. These flyers can really get people excited about your top deals and help them find your location or website easily.
Adding a QR code to your flyer is a great way to connect print with digital. It can take customers straight to a special landing page or an online deal. QR codes give you great insights into how customers are engaging—every scan is a chance to connect with potential customers.
Have fun with seasonal or branded messages that fit perfectly with Black Friday. When you see a ‘40% Off’ sign or a big ‘Doorbusters Inside!’ message, it really grabs your attention and makes you want to check out what’s inside.
Easy tips for creating eye-catching Black Friday print materials
Use bright colours and fun graphics
When everyone is looking to be different, it’s important to be bold. Black, red, and white are classic colours for Black Friday, but feel free to use shades that match your brand and still grab attention. Make the text large and ensure it stands out against the background so it’s easy to read.
Keep in mind, sometimes having less is actually more. Keep your design clear and avoid clutter. Keep it simple with a few standout elements that are clear and easy to grasp right away.
Keeping branding the same everywhere
Make sure your Black Friday print materials match your brand’s style and vibe. When people come across your flyer, banner, or business card with your brand, they should instantly know it’s from you. Being consistent helps customers trust you and really understand your brand, especially when there are so many Black Friday deals out there.
Make sure to include clear calls to action
A good call to action (CTA) can really change things up. Your call to action should really make people feel like they need to act fast, whether it’s phrases like “Limited Time Only,” “Don’t Miss Out,” or “Shop Now for Big Savings.” The aim is to get people moving—whether that means stopping by your store, scanning a QR code, or checking out your website immediately.
If you’re thinking about getting your Black Friday print materials ready, we’re here to help! Reach out to SBS today to chat about your options, get a quote, or share ideas that can make your business stand out this Black Friday. With our printing know-how, you’ll be all set to take full advantage of one of the biggest shopping days of the year!
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