Sustainability is essential to many consumers when it comes to the products they buy and the services they use. This is also true for marketing. As a business, you want to find sustainable ways to market your products or services that align with your customers’ values. This blog post will discuss how print marketing can be sustainable and help promote your business!
What is sustainability in print marketing?
Sustainability in print marketing is a way of using materials, processes and resources that are conscious of the environment. This means thinking about how to reduce waste, use fewer chemicals, practice energy conservation and promote renewable resource usage.
How can print marketing be sustainable?
Print marketing can be done sustainably by adopting eco-friendly practices such as:
- Using recycled paper: Use paper made from post-consumer waste or FSC-certified paper from responsibly managed forests.
- Investing in energy-efficient printing: Choose printers that use renewable energy sources, such as wind or solar power or machines with an energy-saving mode.
- Creating durable marketing materials: Use high-quality paper and finishes that make your marketing materials last longer and reduce the need for re-printing.
By adopting these practices, you can ensure that your print marketing is done sustainably while still effectively promoting your brand.
Examples: Premier Paper Partnership
The Premier Paper Partnership with the Woodland Trust is an exemplary initiative that aims to reduce carbon emissions generated by paper production, storage and distribution. Over 240 Premier Paper customers have signed up for the Carbon Capture program, which utilises the Woodland Trust’s Woodland Carbon scheme.
The Carbon Capture program involves an additional fee of £8.50 per tonne of paper purchased, which is passed on to the Woodland Trust. This fee is then used to fund the planting of trees, which can absorb carbon that would otherwise be released into the atmosphere. Through this process, the Carbon Capture program enables the paper industry to mitigate its environmental impact and pursue more sustainable practices.
The Woodland Carbon scheme is a certified carbon offsetting program that enables businesses to offset their carbon emissions by planting trees. As trees grow, they absorb CO2 from the atmosphere, helping to reduce the impact of greenhouse gas emissions that contribute to climate change. The Woodland Carbon scheme works by planting new woodland and restoring existing woodland to promote increased biodiversity, cleaner air and better water quality.
Through the Premier Paper Partnership with the Woodland Trust, the paper industry can actively contribute to a more sustainable future. By participating in the Carbon Capture program, businesses can offset their environmental impact while promoting the growth of new forests and woodland areas in the UK.
The partnership represents a positive step towards reducing carbon emissions and demonstrates the importance of collaboration and innovation in sustainability initiatives.
Adopting sustainable marketing practices
By getting involved with schemes like the Premier Paper Partnership, we believe that businesses can use print marketing while being as eco-friendly as possible. We offer a range of sustainable products so we can do our bit to help our customers and the environment.