Spring is the season of fresh starts, so it’s the perfect time for you to refresh your business’s branding if this is something that’s been on your mind to do. Whether you’re giving your business a complete makeover or just giving your look a touchup, print materials play an important role in making a lasting impression. We’re talking about everything from business cards to shopfront signs, the right printed materials help reinforce your brand identity, attract your perfect customers, and set you apart from the competition.
Here’s how to make an impact with print materials during your rebrand.
1. Business Cards
Because first impressions matter! Your business card is usually the first physical representation of your brand that potential clients and customers will see. So, an attractive and well-designed card should reflect your brand while keeping the important elements professional and easy to read. Things to think about:
- Paper Quality: A thicker, better-quality cardboard makes it feel more expensive. For more impact, think of glossy, matte, or textured surfaces.
- Design: Consistently use your brand’s colours, typefaces, and logos. Keep it neat but eye-catching.
- Extra Features: Spot UV components, embossed accents, or rounded corners can all provide a distinctive look.
2. Branded Stationery
Consistency across everything in your business is key. If you use printed materials like invoices, letterheads, or envelopes, make sure you update everything to your new branding. Having all parts of your business branded consistently really builds trust and shows professionalism. Here are some ideas:
- Letterheads and envelopes with new colours, fonts, and logos
- Notepads or memo slips for internal use and client meetings
- Presentation folders to create a polished look when sharing documents
Even in the digital age, branded stationery enhances credibility and keeps your business looking professional.
3. Flyers and Brochures
Printed flyers and brochures are powerful marketing tools, and they are perfect for launching new services, updating your offers, or simply reminding customers about your brand. They are tangible which makes them more memorable. People will often have them lying around their home or business, leaving a constant reminder of you and your business! Here are some tips to make sure you have maximum impact:
- Use eye-catching visuals that match your new branding
- Keep the message clear—highlight what’s changed and why customers should care
- Ensure high-quality printing for a professional look and feel
Placing brochures at your shopfront, including them in orders, or distributing them locally can help spread awareness about your refreshed brand.
4. Posters and Banners:
A rebrand is a new opportunity to grab more attention, and large-format prints like posters and banners do just that. Put them inside your business, in a shop window, or at an event, and they can reinforce your brand identity on a bigger scale. Here are some ideas:
- Window posters to highlight a grand reopening or a new offer
- Outdoor banners for high-traffic areas
- Pull-up banners for trade shows and networking events
Well-designed signs with a clear, modern aesthetic make it easy for customers to recognise and connect with your brand.
5. Loyalty Cards and Branded Giveaways
The challenge is how to keep customers engaged. You’re mistaken if you think a rebrand is just about appearance. It’s also a chance to build stronger customer relationships. Branded loyalty cards, coupons, and giveaways help reinforce your brand in your customers’ minds and encourage repeat business. Ideas for branded print materials:
- Loyalty cards with a fresh design that matches your new brand
- Branded tote bags, pens, or notebooks to give away at events
- Discount vouchers with updated branding to encourage engagement
A simple, well-designed loyalty card or giveaway item keeps your business in customers’ minds long after their initial visit.
Make Your Rebrand Count with High-Quality Printing
If you want a strong brand identity, you need consistency across all touchpoints in your business, especially your print materials. As you refresh your business this spring, invest in high-quality printing to ensure your materials look polished and professional.
At SBS Printers, we help businesses bring their branding to life with expertly created print materials, from business cards to large-scale signs. Whether you need a small refresh or a full-scale rebrand, we can help.
Drop in to one of our two shops in Greenwich, and let’s see how we can help. Alternatively, send us a message here, and we’ll be in touch.
Further Reading
Essential Marketing Materials for 2025
The Impact of Printed Materials on Internal Communication
Using Print Marketing to Make an Impact and Stand Out at Trade Shows