These days at work we mainly communicate by email and shared documents. Because of this, the power of printed materials to boost employee engagement and improve internal communication is often overlooked. Printed materials provide a real and tangible way to connect with employees, convey important messages, and reinforce company values. Here’s how printed materials such as custom newsletters, employee handbooks, and motivational posters can play a role in keeping your team engaged and informed while being easy to understand and relatable.
The Importance of Employee Engagement and Communication
Firstly, let’s talk about why employee engagement and communication matter so much. Engaged employees are more productive and more invested in the company’s success. Effective communication builds transparency, trust, and teamwork, creating a workplace where everyone feels valued and heard. By using printed materials smartly, businesses can nurture these vital aspects of their culture.
Custom Newsletters
Custom newsletters are a fantastic way to share company news, recognise employee achievements, and reinforce your company culture. Printed on quality paper with vibrant visuals, newsletters can grab employees’ attention and provide a tangible source of information. From announcing new initiatives to spotlighting team accomplishments, newsletters help create a sense of community and keep everyone in the loop with the company’s vision and goals.
Employee Handbooks
Employee handbooks are essential for onboarding new recruits, outlining company policies, and setting expectations. While digital handbooks are convenient, printed versions have unique advantages. Printed handbooks are easy to reference whenever needed. Giving a printed handbook during onboarding shows a commitment to the employee’s success and sets a positive tone for their journey with the company.
Motivational Posters
Motivational posters are great visual reminders of your company values, goals, and aspirations. Placed strategically in common areas, these posters can inspire and uplift employees daily. With captivating designs and empowering messages, motivational posters encourage positive behaviours and contribute to a supportive work environment. Custom-designed posters can reinforce your company’s identity and culture and create a sense of pride for employees.
Integrating Print Materials into Communication Strategies
To get the most out of printed materials, it’s important to integrate them into your overall communication strategy. This means aligning print materials with digital communication to ensure consistent messaging and reach. For example, you can distribute newsletters electronically and also provide printed copies for those who prefer a physical version. Similarly, employee handbooks can be available online while offering printed copies during onboarding sessions. This way, you cater to different preferences and amplify the effectiveness of your communication efforts.
Incorporating print materials into your communication strategies can help you cultivate a more engaged, informed, and motivated workforce, ultimately driving success and sustainability for your business.
To get ahead with your printing this year, contact SBS Printers to discuss our various business options.