Christmas is coming and as with everything in 2020, it\u2019s going to be considerably different from the usual holiday season. But that doesn’t mean you can’t market your services \u2013 it just means you need to tweak what you do to be sensitive to the current environment.<\/p>\n
Here are some tips for planning and organising your Christmas 2020 marketing.<\/p>\n
With all the restrictions and best practices in place, this is a year when people are likely to start Christmas early. If you\u2019re in the B2C area, this means your marketing can start earlier. It\u2019s worth emphasising that your marketing is relevant for this year, not just recycled from past holiday seasons.<\/p>\n
A few examples of this could be:<\/p>\n
If you sell physical products, then you might find that even after restrictions are lifted, footfall doesn\u2019t bounce all the way back. This is liable to be the case through the Christmas period too.<\/p>\n
That\u2019s where your website can help. Even if you don\u2019t currently have an online shop, you can create something basic. Or have a \u2018webroom\u2019 in place of a showroom to showcase what you offer.<\/p>\n
Email marketing is a popular way to reach people and with many customers at home, you would think this would be an easy way to tell them about your products. But this can work the other way \u2013 we are being inundated with emails!<\/p>\n
Therefore, a good Christmas approach is a combination of email and print marketing<\/a> to get people\u2019s attention in different ways. You can use flyers to tell people<\/a> about your products but also mention those COVID-secure measures. And use email to follow up with them or offer special discounts.<\/p>\n Christmas marketing is often focused on the emotions of the holidays \u2013 but this year, it needs to be filtered because of the pandemic. Yes, there is the joy of the season, the enjoyment of good food and family. But there\u2019s also sadness and frustration with the restrictions in place, and fear about the virus will impact the holidays.<\/p>\n Therefore, choose your marketing wording and images carefully. Pictures of big family gatherings could be replaced with a simple four-person family around the table. Parties after work has closed for the holidays could be replaced with quiet drinks with three or four work colleagues.<\/p>\n There\u2019s no doubt that marketing your business, products or services is important in the lead up to Christmas for most businesses. The key for this year is to make sure you\u2019re sensitive to the year we\u2019ve had and the situation we face at Christmas to ensure you connect with your audience, rather than put them off.<\/p>\n","protected":false},"excerpt":{"rendered":" Christmas is coming and as with everything in 2020, it\u2019s going to be considerably different from the usual holiday season. But that doesn’t mean you can’t market your services \u2013 it just means you need to tweak what you do to be sensitive to the current environment. Here are some tips for planning and organising […]<\/p>\n","protected":false},"author":8,"featured_media":1535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-1612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-marketing"],"_links":{"self":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1612"}],"version-history":[{"count":1,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1612\/revisions"}],"predecessor-version":[{"id":1638,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1612\/revisions\/1638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Understand customer\u2019s emotions<\/strong><\/h3>\n
Marketing for 2020<\/strong><\/h3>\n