[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n
Branding is the identity you have created for your business. It incorporates the logo, brand\u00a0<\/span>colours<\/span>\u00a0and fonts but also much more, including brand voice and how your website looks. It\u2019s worth giving your branding a refresh occasionally and New Year is a great time to do that.<\/span>\u00a0<\/span><\/p>\n Here<\/span>\u00a0are<\/span>\u00a0our best tips\u00a0<\/span>for<\/span>\u00a0review<\/span>ing<\/span>\u00a0your branding ready for\u00a0<\/span>2021.<\/span>\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n Refresh or rebrand?<\/span><\/span>\u00a0<\/span><\/p>\n Before you start, it<\/span>\u2019<\/span>s\u00a0<\/span>important to\u00a0<\/span>understand the difference between a rebrand and a refresh of your branding. The two are different with different components and workloads – a refresh is much less work!<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n A rebrand will usually involve:<\/span>\u00a0<\/span><\/p>\n To refresh your brand, you might:<\/span>\u00a0<\/span><\/p>\n As you can see,\u00a0<\/span>a refresh can be a much smaller project than a rebrand<\/span>. While\u00a0<\/span>it\u00a0<\/span>might not have as big an\u00a0<\/span>impact<\/span>, it can<\/span>\u00a0<\/span>help to refresh the look and feel of\u00a0<\/span>your marketing.\u00a0<\/span>\u00a0<\/span><\/p>\n How to review your branding<\/span><\/p>\n A branding review will help you spot\u00a0<\/span>the elements that need<\/span>\u00a0refreshing<\/span>, m<\/span>a<\/span>ke the most of your existing marketing materials<\/span>\u00a0<\/span>and<\/span>\u00a0help you t<\/span>o decide if<\/span>\u00a0your branding\u00a0<\/span>ne<\/span>e<\/span>ds<\/span>\u00a0to be changed<\/span>\u00a0completely<\/span>.\u00a0<\/span>It isn\u2019t a job you do very often but the start of the year can be a great\u00a0<\/span>opportunity<\/span>. Here are some of the questions to ask.<\/span>\u00a0<\/span><\/p>\n Is the brand outdated?\u00a0<\/strong><\/p>\n You don\u2019t need to be\u00a0<\/span>at\u00a0<\/span>the height of graphic design\u00a0<\/span>trends\u00a0<\/span>with your brand because th<\/span>ese<\/span>\u00a0change too quickly. But if you have been using your branding for a few years and it feels a little outdated or retro (and not in a good way) then this might be a sign you need a refresh.<\/span>\u00a0<\/span><\/p>\n Is the brand inconsistent?\u00a0<\/strong><\/p>\n Inconsistency is a common\u00a0<\/span>problem with\u00a0<\/span>branding. It\u2019s usually caused when businesses create marketing materials over a period of time to serve different audiences or objectives.\u00a0<\/span>It\u2019s vital that customers\u00a0<\/span>recognise<\/span>\u00a0your business whether they are online or looking at an advert in a newspaper, or visiting your physical business. So you need to make sure all your marketing materials \u2013\u00a0<\/span>on and offline \u2013 follow the same style guidelines.\u00a0<\/span>A refresh can bring these things together and\u00a0<\/span>create\u00a0<\/span>a cohesive brand<\/span>\u00a0<\/span><\/p>\n Is the business growing\u00a0or\u00a0niching\u00a0down?\u00a0<\/strong><\/p>\n Finally, the brand simply may no longer cover the whole of the business because it is growing and adding new areas, products or services<\/span>, or you are focusing on a narrower niche<\/span>.\u00a0 Maybe you\u00a0<\/span>have\u00a0<\/span>acquir<\/span>ed<\/span>\u00a0another business and need a new brand for both.<\/span>\u00a0Or maybe you need to reach a new audience.\u00a0<\/span>These can be perfect times for a refresh.<\/span>\u00a0<\/span><\/p>\n Refreshing your branding is a positive step – you are embracing the changes that you have seen in your company a<\/span>nd communicating them to your customers.\u00a0<\/span>Plus it can be a great\u00a0<\/span>start\u00a0<\/span>to<\/span>\u00a0<\/span>the\u00a0<\/span>New Year.<\/span>\u00a0<\/span><\/p>\n If you\u2019d like more information about rebranding your business check out:\u00a0<\/span>How to rebrand your business in 7 steps.\u00a0<\/span><\/a>\u00a0<\/span><\/p>\n Need help with rebranding<\/span>\u00a0or refreshing your business marketing<\/span>? Let\u2019s chat!<\/a><\/span>\u00a0As well as taking care of all your printing<\/a> we\u2019re also experienced marketeers and can help you create a bespoke brand identity that meets your business goals. We look forward to helping you.<\/span>\u00a0<\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Branding is the identity you have created for your business. It incorporates the logo, brand\u00a0colours\u00a0and fonts but also much more, including brand voice and how your website looks. It\u2019s worth giving your branding a refresh occasionally and New Year is […]<\/p>\n","protected":false},"author":8,"featured_media":1530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Branding is the identity you have created for your business. It incorporates the logo, brand <\/span>colours<\/span> and fonts but also much more, including brand voice and how your website looks. It\u2019s worth giving your branding a refresh occasionally and New Year is a great time to do that.<\/span> <\/span>\n\nHere<\/span> are<\/span> our best tips <\/span>for<\/span> review<\/span>ing<\/span> your branding ready for <\/span>2021.<\/span> <\/span>\n Refresh or rebrand? <\/strong><\/p>\nBefore you start, it<\/span>\u2019<\/span>s <\/span>important to <\/span>understand the difference between a rebrand and a refresh of your branding. The two are different with different components and workloads - a refresh is much less work!<\/span> <\/span>\n\nA rebrand will usually involve:<\/span> <\/span>\n How to review your branding <\/strong><\/p>\nA branding review will help you spot <\/span>the elements that need<\/span> refreshing<\/span>, m<\/span>a<\/span>ke the most of your existing marketing materials<\/span> <\/span>and<\/span> help you t<\/span>\n
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Embrace the change<\/h3>\n
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