{"id":2150,"date":"2021-02-26T10:09:00","date_gmt":"2021-02-26T10:09:00","guid":{"rendered":"https:\/\/sbsprinters.co.uk\/blog\/?p=2150"},"modified":"2021-04-26T15:22:51","modified_gmt":"2021-04-26T14:22:51","slug":"how-to-win-new-customers-during-lockdown","status":"publish","type":"post","link":"https:\/\/sbsprinters.co.uk\/blog\/how-to-win-new-customers-during-lockdown\/","title":{"rendered":"How to Win New Customers During Lockdown"},"content":{"rendered":"\n<p>For any business, acquiring new customers is always one of the biggest challenges. During lockdown, there\u2019s a whole set of complicating factors that can make it even harder.&nbsp;But with signs of life after lockdown on the horizon, it\u2019s time to start making a plan.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you approach customers now?&nbsp;<\/h2>\n\n\n\n<p>With everything that\u2019s happening, it\u2019s easy to feel awkward about trying to win new business. But while you definitely need to a little more thoughtful about marketing materials and approaches, <a href=\"https:\/\/sbsprinters.co.uk\/blog\/2021-business-marketing-planning-for-uncertain-times\/\" data-type=\"URL\" data-id=\"https:\/\/sbsprinters.co.uk\/blog\/2021-business-marketing-planning-for-uncertain-times\/\" target=\"_blank\" rel=\"noreferrer noopener\">you have a business to run and people still need what you have to sell<\/a>. Plus, most people understand that we\u2019re all trying to keep going right now. <a href=\"https:\/\/sbsprinters.co.uk\/about\/\" data-type=\"URL\" data-id=\"https:\/\/sbsprinters.co.uk\/about\/\">Local businesses<\/a> benefit most from this, as customers are much more likely to spend money there than on big brands.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you approach your customers in the right way &#8211; with a helpful and empathetic approach \u2013 you don\u2019t need to feel awkward about marketing in the current climate. Plus, you might break up their day a little. Let\u2019s face it, life isn\u2019t filled with variety in lockdown!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flyers and brochures alongside websites&nbsp;<\/h2>\n\n\n\n<p>There\u2019s no doubt that having an online presence for any business is a key part of marketing. With people spending more time at home, they tend to be online more than ever and this means creating a strategy that marries your online activities with offline ones.&nbsp;<\/p>\n\n\n\n<p>But that\u2019s also where flyers and brochures can come in. Because people are at home and have a bit more time, they&nbsp;are more likely&nbsp;to read a flyer or check&nbsp;out&nbsp;a brochure.&nbsp;<\/p>\n\n\n\n<p>So the local bakery can advertise on the website that they are offering takeaway sandwiches. But they can also create a flyer to&nbsp;put through the doors of houses within a 5-mile radius to let people know too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What makes a good flyer?&nbsp;<\/h2>\n\n\n\n<p>If you\u2019ve never created a flyer for your business before, it can seem a little intimidating&nbsp;so&nbsp;here&nbsp;are&nbsp;a few basics to consider. These can apply whether you are a bakery, a nursery, a local store or any other kind of physical business.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Have a strong, attention-grabbing\u00a0headline. This\u00a0is\u00a0the first thing people see and encourages them to keep reading.\u00a0<\/li><li>Use\u00a0colour\u00a0and\/or striking graphics to make the flyer noticeable.\u00a0<\/li><li>Focus on the benefits of what you are offering &#8211; what\u2019s in it for the customer?\u00a0<\/li><li>Understand good\u00a0colour\u00a0theory and design or\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/sbsprinters.co.uk\/\" target=\"_blank\">talk to experts in flyers<\/a>\u00a0to get the right balance of elements.\u00a0<\/li><li>Don\u2019t overcomplicate it and focus on getting one message per flyer.\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our flyer process&nbsp;<\/h2>\n\n\n\n<p>We have a&nbsp;<a href=\"https:\/\/sbsprinters.co.uk\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">simple and easy to use system<\/a>&nbsp;to get those flyers created and out to your business as quickly as possible.&nbsp;<\/p>\n\n\n\n<p>All you need to do is send us&nbsp;your content via email or use our&nbsp;<a href=\"https:\/\/sbsprinters.wetransfer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeTransfer page<\/a>. Then we can grab the information and get back to you with a quote.&nbsp;If&nbsp;you\u2019re happy, we can go ahead with the printing. Then you can collect&nbsp;your flyers from&nbsp;our store or we can arrange delivery.&nbsp;<\/p>\n\n\n\n<p>This system also applies for printing and copying, banners, business cards and even large format printing. <a href=\"https:\/\/sbsprinters.co.uk\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">We\u2019re here to help<\/a> with all the printed materials you need to help win those customers during lockdown and beyond.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With people spending more time at home, they tend to be online more than ever and this means creating a strategy that marries your online activities with offline ones. But that\u2019s also where flyers and brochures can come in. Because people are at home and have a bit more time, they are more likely to read a flyer or check out a brochure for a local business.<\/p>\n","protected":false},"author":8,"featured_media":2151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47],"tags":[60,75,51,74],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-marketing","tag-greenwich-printers","tag-local-business","tag-print-marketing","tag-printing-for-flyers-and-brochures"],"_links":{"self":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2150"}],"version-history":[{"count":3,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2150\/revisions"}],"predecessor-version":[{"id":2155,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2150\/revisions\/2155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/media\/2151"}],"wp:attachment":[{"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbsprinters.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}