{"id":2150,"date":"2021-02-26T10:09:00","date_gmt":"2021-02-26T10:09:00","guid":{"rendered":"https:\/\/sbsprinters.co.uk\/blog\/?p=2150"},"modified":"2021-04-26T15:22:51","modified_gmt":"2021-04-26T14:22:51","slug":"how-to-win-new-customers-during-lockdown","status":"publish","type":"post","link":"https:\/\/sbsprinters.co.uk\/blog\/how-to-win-new-customers-during-lockdown\/","title":{"rendered":"How to Win New Customers During Lockdown"},"content":{"rendered":"\n

For any business, acquiring new customers is always one of the biggest challenges. During lockdown, there\u2019s a whole set of complicating factors that can make it even harder. But with signs of life after lockdown on the horizon, it\u2019s time to start making a plan.  <\/p>\n\n\n\n

Should you approach customers now? <\/h2>\n\n\n\n

With everything that\u2019s happening, it\u2019s easy to feel awkward about trying to win new business. But while you definitely need to a little more thoughtful about marketing materials and approaches, you have a business to run and people still need what you have to sell<\/a>. Plus, most people understand that we\u2019re all trying to keep going right now. Local businesses<\/a> benefit most from this, as customers are much more likely to spend money there than on big brands.     <\/p>\n\n\n\n

If you approach your customers in the right way – with a helpful and empathetic approach \u2013 you don\u2019t need to feel awkward about marketing in the current climate. Plus, you might break up their day a little. Let\u2019s face it, life isn\u2019t filled with variety in lockdown! <\/p>\n\n\n\n

Flyers and brochures alongside websites <\/h2>\n\n\n\n

There\u2019s no doubt that having an online presence for any business is a key part of marketing. With people spending more time at home, they tend to be online more than ever and this means creating a strategy that marries your online activities with offline ones. <\/p>\n\n\n\n

But that\u2019s also where flyers and brochures can come in. Because people are at home and have a bit more time, they are more likely to read a flyer or check out a brochure. <\/p>\n\n\n\n

So the local bakery can advertise on the website that they are offering takeaway sandwiches. But they can also create a flyer to put through the doors of houses within a 5-mile radius to let people know too. <\/p>\n\n\n\n

What makes a good flyer? <\/h2>\n\n\n\n

If you\u2019ve never created a flyer for your business before, it can seem a little intimidating so here are a few basics to consider. These can apply whether you are a bakery, a nursery, a local store or any other kind of physical business. <\/p>\n\n\n\n