Despite the push back of Freedom Day, the end of COVID restrictions is in sight. Is your business ready? Is your signage up to date? Are you prepared for in-person events and shows? Can your premises cope with the extra footfall?
After many months of limbo, could reopening be an opportunity for a fresh start for your business marketing?
New signs for new situations
The last year and a half have been plagued with uncertainty, and once restrictions are lifted, your customers will still need direction about what they can and cannot do.
A simple way to help them feel more relaxed is to make sure your internal and external signage is crystal clear and up to date.
Refreshing signage in your business is a good opportunity to think about branding and style. You can go for a full rebranding but often, a brand review will be enough. Tweaking colours, updating a logo or refreshing some of the brand elements can help your business look fresh and competitive.
Many types of business depended on in-person events pre-pandemic, and the cancellation or move to online of these has made a big difference to their bottom line. As things open up, events, shows and other in-person opportunities will start again, much to the relief of many business owners.
If in-person events are important for your business, make sure you’re ready to capitalise on them once they are open again. If you’re likely to have a stall or stand at a trade event, you’ll need banners and signs to attract people to you. Roller or roll up banners are popular for this type of event.
Sales brochures are an ideal way to give people more information after a chat or even just to hand out to people passing by. Brochures are useful because they enable you to go into detail about your product or service and provide information about where to go to find out more or book an appointment.
Finally, don’t forget business cards. These are still the staple currency of an in-person event and you want to ensure they include all the relevant, up-to-date information. Plus, if you do any work to upgrade or review your branding, make sure your business cards are consistent with your new look.
Getting the right help
We are here to help with projects of all sizes from business cards through to all the elements needed for a full rebrand. We are happy to offer our expertise in various business services so you are ready to make the most of the new opportunities that come when restrictions ease.
There’s never a bad time to assess your branding and to refresh the look of signs and other elements inside your business. Make that important first impression and ensure customers know they are in the right place from the first moment.