Print Marketing Trends to Watch in 2024

Jan 15, 2024 | Local Business, Marketing, Print Marketing | 0 comments

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Even though so much marketing is now online and digital, print marketing is still going strong. It works because it grabs attention, is easy to share, and many people feel a greater connection when they read a brochure or flyer than they do with a screen. Plus, as there’s less physical marketing around, companies that make the effort stand out. 

In 2024, we’re likely to see some key trends in print marketing. Here are our predictions. 

More Personalised Direct Mail 

As consumers become more demanding and selective about the marketing content they engage with, personalisation offers the opportunity to stand out. 

Unlike mass-produced campaigns, personalised direct mail speaks directly to the recipient, making them feel valued and understood. This trend leverages sophisticated data analysis to glean insights into consumers’ preferences and behaviours, tailoring the content, design, and even the format of the mail to suit individual tastes.  

More targeted, customer-centric marketing strategies are more likely to resonate with your customers and persuade them to take action. As a result, businesses investing in personalised direct mail can expect higher engagement rates, better customer retention, and ultimately, improved ROI in their print marketing campaigns. 

Eco-Friendly, Sustainable Print Materials 

Over the last few years, the printing industry has gone through a significant change towards eco-conscious practices in line with global and local calls for environmental sustainability.  

Using eco-friendly, sustainable print materials is a trend that many businesses consider to be important, because they align with their values and customer expectations.  

Eco-friendly printing involves the use of recycled or sustainably sourced paper, vegetable-based inks, and energy-efficient printing processes. These measures reduce the ecological footprint of print materials and enhance their appeal to the environmentally-conscious consumer.  

Businesses that adopt sustainable printing practices are likely to enjoy a competitive advantage underpinned by customer loyalty and respect for their commitment to the environment. 

Integration with Digital Media 

Customers now interact with brands across a range of channels so a hybrid approach that blends both digital and print has become increasingly common. This trend transforms print from a standalone strategy into an integral part of a multi-channel marketing approach.  

Print materials are now being designed to connect with digital platforms seamlessly. Features such as QR codes on print advertisements or catalogues can direct customers to a brand’s online store, social media pages, or other digital content. Print marketing is also being used to drive online engagement – for instance, brands might offer exclusive online discounts to customers who bring in a physical mailer.  

Print Marketing in 2024 

Despite the upsurge of digital media, print marketing remains a highly effective and engaging method for businesses to communicate with their audience. Businesses that embrace these trends will be able to keep ahead of the curve and continue to connect with their customers positively. 

To get ahead with your print marketing this coming year, contact SBS Printers to discuss our various business options.