Why You Should Use Bespoke Printing Services for Your Marketing Materials

Jul 29, 2022 | Marketing, Print Marketing | 0 comments

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 When it comes to marketing, you want to make sure that you are using the best tools possible to reach your target audience. One of the most effective ways to do this is by using bespoke printing services. Here we will take a look at why bespoke printing is a better option than generic printing, and how it can help you achieve your marketing goals. 

What are bespoke printing services? 

Bespoke printing services are geared specifically to each customer and are supervised by a specialist rather than being highly automated. They often involve specific designs or images, and even custom-made products. 

The level of customization that is possible depends on the business and the technology that they have available. However, businesses that offer bespoke printing services usually have a high level of expertise and experience in order to be able to provide their customers with exactly what they need. 

Benefits of bespoke printing 

So why is bespoke printing such a benefit to businesses? Why would you take the time to travel to a printing shop to get your marketing materials versus simply ordering them online? Here are some of the key benefits that show why the trip is worthwhile. 

Less chance of your printing not meeting your expectations 

When it comes to printing services, there are two main types: online and bespoke. Online printing services are convenient and usually less expensive, but they can be riskier because you’re relying on the size, quality, and colour accuracy of your own file. 

With bespoke printing services, you get the benefit of an expert examination of your file to make sure it’s print-ready, as well as a hard copy proof that you can approve before the final product is made. You can also ask questions and get advice from an expert if nece 

This means you can be confident that your print job will meet your expectations regarding quality and accuracy. 

Get proofs checked by a real person 

Before your bespoke printing job goes to press, you’ll have the opportunity to check and approve a proof. This will be either a digital or physical representation of your final design, and it’s your chance to make sure that everything is just right. 

However, it can be easy to overlook small details when reviewing a proof on your own. That’s why it’s always a good idea to have a specialist take a look as well. A second set of experienced eyes can help to catch any errors or inconsistencies, ensuring that your final print job meets your exacting standards. 

Colours can look different in real life 

Colours often look quite different on screen and in real life. This is because screens use different coloured pixels to create an image, whereas printing uses ink. And depending on the type of printer and paper being used, the colours can end up looking slightly different. 

That’s why it’s always a good idea to use a bespoke printing service when you need something printed out. That way, you can be sure that the colours will look exactly as you want them to. Plus, you’ll have more control over the overall quality of the print job. 

Quality, bespoke printing 

When you need something printed, it’s always a good idea to use a bespoke printing service. This way, you can be sure you’re in experienced hands, the colours will look exactly as you want them to, and you’ll have more control over the overall quality of the print job. If you need printed marketing materials, contact us today or just pop into the shop!