For any business, acquiring new customers is always one of the biggest challenges. During lockdown, there’s a whole set of complicating factors that can make it even harder. But with signs of life after lockdown on the horizon, it’s time to start making a plan.
Should you approach customers now?
With everything that’s happening, it’s easy to feel awkward about trying to win new business. But while you definitely need to a little more thoughtful about marketing materials and approaches, you have a business to run and people still need what you have to sell. Plus, most people understand that we’re all trying to keep going right now. Local businesses benefit most from this, as customers are much more likely to spend money there than on big brands.
If you approach your customers in the right way – with a helpful and empathetic approach – you don’t need to feel awkward about marketing in the current climate. Plus, you might break up their day a little. Let’s face it, life isn’t filled with variety in lockdown!
Flyers and brochures alongside websites
There’s no doubt that having an online presence for any business is a key part of marketing. With people spending more time at home, they tend to be online more than ever and this means creating a strategy that marries your online activities with offline ones.
But that’s also where flyers and brochures can come in. Because people are at home and have a bit more time, they are more likely to read a flyer or check out a brochure.
So the local bakery can advertise on the website that they are offering takeaway sandwiches. But they can also create a flyer to put through the doors of houses within a 5-mile radius to let people know too.
What makes a good flyer?
If you’ve never created a flyer for your business before, it can seem a little intimidating so here are a few basics to consider. These can apply whether you are a bakery, a nursery, a local store or any other kind of physical business.
- Have a strong, attention-grabbing headline. This is the first thing people see and encourages them to keep reading.
- Use colour and/or striking graphics to make the flyer noticeable.
- Focus on the benefits of what you are offering – what’s in it for the customer?
- Understand good colour theory and design or talk to experts in flyers to get the right balance of elements.
- Don’t overcomplicate it and focus on getting one message per flyer.
Our flyer process
We have a simple and easy to use system to get those flyers created and out to your business as quickly as possible.
All you need to do is send us your content via email or use our WeTransfer page. Then we can grab the information and get back to you with a quote. If you’re happy, we can go ahead with the printing. Then you can collect your flyers from our store or we can arrange delivery.
This system also applies for printing and copying, banners, business cards and even large format printing. We’re here to help with all the printed materials you need to help win those customers during lockdown and beyond.