How to Use Branding to Entice Customers Into Your Brick and Mortar Business

Jul 15, 2022 | Branding | 0 comments

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If you’re running a brick and mortar business, it’s important to use branding to entice customers in. In this blog post, we’ll look at some of the best ways to do that. Just having a great product isn’t enough – you need an attractive storefront and branding that will make people want to come in and check out what you have to offer! 

Create a stand-out storefront 

You can use your branding in lots of ways and one of them is to make your storefront stand out. Be sure that your signage is visible and attractive, and that it accurately represents the feel of your brand. If you have a physical product, make sure it’s well-displayed in your window so that people can see what you’re selling as they walk past. 

Make sure your branding is consistent 

It’s important to have consistent branding across all touchpoints – from your website to your social media to your physical store. This will help people to easily recognise your business and what you’re all about. Use the same colours, fonts and logo across all of your channels and make sure that everything ties in together. 

Think about what makes you unique 

It’s important to think about what makes you unique as a business and use that to your advantage. What can you offer that nobody else can? This could be anything from a great customer service experience to a unique product range. Use this to your advantage in your branding and marketing, and make sure it’s clear what makes you different from the competition. 

Use print marketing inside the business 

Print marketing includes things like brochures and flyers but these don’t always have to leave the business. You can use them to great effect inside the store too. Place them in strategic locations so that people can pick them up and read about your products and services. 

Use posters and banners on the windows as well as on walls inside the business as these can attract the attention of people walking past and entice them to come into the store. You can even use posters on boards outside the business if the local area allows it. 

Use branding in as many places as makes sense 

Think outside of the usual ways to use your branding in the business. For example for a restaurant, make sure your menus have branding on them and use brand colours and fonts so that everything ties together visually. Other ideas could include using branded tissue paper in packaging, or having branded bags or boxes for customers to take their purchases home in. 

Making the most of your branding 

As you can see, there are lots of ways to use branding to entice customers into your physical business. By creating a stand out storefront, making sure your branding is consistent and thinking about what makes you unique as a business, you can encourage people to visit your store and become customers. 

If you need help with your branding or to get the right branding materials for your business, contact us today. We’d love to help.